October 29th, 2009Negative Reviews
This weeks question comes from fellow Nova Scotian Blogger – Simply Stacie.
Her question is about products that don’t stand up to what they claim to be, how to approach the companies, and whether or not to write the review.
This is totally up to each blog owner. In my case, I only write about products that I would want to tell my family and friends about. If a product does have minor issues, such as sizing or shrinking, this is no big deal really. I include it in my review so when people are going to purchase the product, they know to get a size bigger or smaller.
On the other hand, if a product breaks, or just doesn’t do what it claims to do, I will send the company an email explaining my situation. The email usually sounds something like this:
Dear So & So,
I would like to Thank you for sending your products on My Wee View for a product review. My Wee View’s intention is to bring positive online exposure for sponsors, and recommend products to my readers. I have tested your product for this past month, and unfortunately, the lift came out of my shoe/ the strap broke/ the lettering on my shirt fell off/ the stitching came undone, etc. I will have to disclose these issues in the review, please let me know if you would like a review to be written and published.
Most retailers really appreciate the feedback, and in some cases, it was just a freak product that was sent. They understand my situation, and will decline a review. However, for the sponsor it was good that I was sent the product rather than a paying customer. For example, my daughter was recently sent a pair of shoes that were too small because it was put in the wrong packaging. Hopefully that company did some quality control to ensure that would not happen in the future.
However, some companies can be very upset about not writing a positive review. In fact, I have lost a huge PR firm because I refused to budge on some issues I had with a product. I reviewed one product and had 3 separate issues with it. I told the PR rep I would write the review, but that I would have to include all three items. The PR firm wanted me to exclude 1 issue, but I refused. The PR firm then threatened to never work with me again. I still refused to change my view, and lost the PR firm – but it was worth it – for your guys!!!!
To all my readers, you can be rest assured that although my reviews are mostly always positive, it is because I have had no issues with the products.
So to Stacie, and the rest of you out there, you have 2 options if you receive a product that is faulty and does not meet your standards:
Option 1: Before getting started with review blogging, decide if you are going to publish negative reviews
Option 2: (If you haven’t chosen Option 1) Let the company know about the problem, and they can decide whether or not they want the review written and published
Hope this helps!
To the rest of you, what do you do?!?













Great info! I totally agree with you. That’s too bad about that PR firm, but I think you did the right thing standing behind your review.
I don’t write reviews, but it is nice to hear that you stand behind what you write and believe and not just keep the sponsor/PR firm happy. I appreciate that!
It is great info. It sucks that you lost to the one company. But they also have to realize they have a faulty product that they should fix it and that you were giving them your feedback of what you thought.
Most cases i can see why a company would not want negative feedback on a blog as it would not be good for them. Positive isalways good but they need to hear what peoples thoughts are negative or positive to make products good.
Great info, I’ve been asked the same question numerous times. I do the same as you. I only post reviews on products I would purchase or would want my family/friends to purchase, if a product is not up to par for myself I’ll not write the review, I don’t want to give highlights to products which don’t deserve it. However I have written negative reviews in the past if there’s something I really believe the consumer must know about. If there are small issues with products I will include that in the reviews I write as well.
[...] This post was mentioned on Twitter by tarasview, My Wee View. My Wee View said: Review blogging -what to do when you received a faulty product! Posting a negative review!!! http://myweeview.com/2009/11/negative-reviews/ [...]
Great advice. But I have not been contacted to review products and plan on reviewing products that I have bought. Do you suggest giving my honest opinion on these products?
Thanks!
CJR
Thanks for the post. I don’t blog, but this is always of interest to me to see how people write their reviews. I like your approach and would do the same. If it would be a negative review, giving the company a first chance to say ‘no thanks’ to the review is a nice option. I try to follow blogs that I trust the opinions posted, otherwise what’s the point in reading the reviews
Thanks for your great site!
Great points!
Thanks for being honest in your reviews! I think you’re doing the right thing by telling the company when you don’t like a product and letting them decide if you should still post a review. I appreciate honest reviews (and thanks for sharing your process)!
I write the reviews as nicely as I can, but I won’t give kudos for something I don’t like. I haven’t come across a review that I couldn’t do yet. But I think I would give them a choice. Thanks for giving me something to think about.
Tami
I have had one item come to me and it just fell apart, I let them know and they replaced it immediately. I believe in doing the same thing, letting the company decide if they want a review posted if you don’t believe in the product. I don’t post negative reviews either, I would let the company know I couldn’t say positive things and offer to return their product (at their expense)